Archive for December 11, 2009

And apparently, CBC Radio is no. 1 in the books of a majority of Thunder Bay radio listeners too. Congrats CBC Radio people! Now, driving to work this morning (and not listening to any radio) I was wondering why. Well, it could be the thoughtful programing and charming on air talent. It could also be the alternatives are dreadful. I speculate though, that CBC Radio is no.1 in Thunder Bay because both drive shows are full of local interest stories, and the rest of the day is full of Provincial and National interest. If listeners want to listen to “talk” that relates to them CBC’s really the only game in town.

So, is that it? A majority of people want to listen to local talk as opposed to music? Well, I expect the other side of the equation has to do with the “music” listeners. They have options; CD, mp3, satellite radio, all of which are probably preferable to what the local stations are offering. So, why listen to the other local radio stations.

I wonder if that accounts for the rising popularity of public radio in other areas as well? What do you listen to on the radio?