One of the projects that I’ve been working on at my new job is logo design. Yesterday I met with my supervisor and presented four final designs. We then cut two of them and will make our final decision in the next week. So, I present to you today, the penultimate logo cuts.
First off, I (more or less) liked all four logos that I presented. This was one of the variations of my first round of designs that I liked. It’s hard not to use an eye as a symbol for vision and that’s what this place is all about, vision. I like the simple eye shape cut out of the sides of the lowercase “n” and how it’s looking forward. I also like how the tail of the “y” sweeps back and sets up the perfect size and location for the slogan. I think I would have been very happy with this design. It’s contemporary without being juvenile. But, it’s cut!
This logo was much easier to cut. Out of the four I presented, I would have cut this one right away myself if I had to. The letters aren’t nearly as solid (which I read as trustworthy,) the “x” stands out but for no good reason and the “swoosh” is just there because everyone else is doing swooshes too. In one of the early meetings a swoosh was mentioned, so I figured I’d throw out a logo with one. I came up with a good rationalization for it though. The dot on the “i” represents an eye — the swoosh is the darkness that it’s hard to see in, the area inside the swoosh is our company aiding our sight in this darkness and the “x” is the danger ahead that we can now see. Cut!
As a postscript, I’ve been quite pleased with all the comments that have been posted during this last week on all my blog entries. I fear that this post will win me no comments. Oh well.
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